Tides from Bethel Music released on September 3rd. This record is easily my favorite record I’ve produced/co-produced in recent memory, even more than Without Words (the Bethel Music instrumental which released March 5th). Tides was a 9-10 month long process, of which our entire team put their blood, sweat, tears and best effort into making an album we hoped would become the most beautiful record from Bethel Music to date. The songwriters dug really deep to write honest, authentic songs. Every artist and musician’s contribution is top-notch. The team of engineers was stellar. And my co-production colleague Dan Mackenzie and I did our very best to fuel the creative momentum of the project with many of our own creative and musical contributions. I had the honor of being a part of the team of writers for Tides which led to co-writing 7 songs with the incredible Brian and Jenn Johnson and Steffany Gretzinger. And to top it all off, I was asked to contribute to the album cover concept, which turned out incredible thanks to the top-notch photography and design skills of Nathan Grubbs and a whole team of people who assisted in the process of the intense on-location shoot. Such a blast!

As it turns out, Tides quickly made a statement at retail. It hit #30 on Billboards Top 200 Albums Chart, as well as hitting #1 on Billboards Christian/Gospel Albums Chart! Furthermore, it gathered the #7 iTunes general sales charts for US iTunes, and the #1 album spot on iTunes in many overseas iTunes markets such as Australia, New Zealand, and South Africa. WOW. The Bethel Music and Fuel Distribution Marketing teams have done an outstanding job.

Despite the accolades, the most meaningful part of working on Tides for me is having the honor of working with such incredible songwriters, artists, and musicians. What makes Tides so special is its community-driven creative process. The team of musicians and collaborators was MASSIVE. And though it has a certain roller-coaster chaos to it, its part of the thrill. As a producer, you literally never know where the next great idea and performance is going to come from. You simply have to be ready to call it out, recognize, and capture it. In the process of such abandon, vulnerability, and creativity, there is a level of deep friendship which is forged — and continues to be. The wonder of Tides is only possible because of the wonder of Bethel Music itself. Its an honor to be a part of such an incredible community.

If you haven’t already grabbed a physical copy of Tides, feel free to purchase one on iTunes. You won’t be sorry. This is a pretty special album, and I’m excited for everyone to finally get to hear it.

Above you’ll find some pictures to help tell the story of the making of Tides. Also, feel free to email me at info@gabrielwilson.net and ask any questions you’d like about the process. I’m flirting with making a Q&A blog specifically for Tides as I’ve been fielding a lot of questions already. Perhaps? We’ll see.

Thanks for all of the incredible feedback on Tides thus far. Its always an honor to hear your thoughts. Thanks for taking the time to write!

All the best,
Gabriel

comments (1)

  • Cordy

    You know what, I’m very much innlecid to agree.

    Reply

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